AI Search Optimization Companies in Australia

AI search optimisation in Australia involves agencies that specialise in Answer Engine Optimization (AEO), Generative Engine Optimization (GEO) and Perplexity optimisation to improve brand visibility across AI‑driven search platforms such as Google AI Overviews, Perplexity AI, ChatGPT and Gemini. The market accelerated after Google expanded AI Overviews to Australia in late 2024, prompting agencies to adapt traditional SEO practices for answer‑first engines.

Leading Agencies and Offerings

• –StudioHawk – Founded in 2015 by Harry Sanders, with offices in Melbourne and Sydney. Provides AI SEO, AEO, GEO and publishes a white‑paper on ranking in AI search StudioHawk About AI SEO Services.
• –DEJAN – Australian AI SEO agency led by Dan Petrovic, offering AI visibility tracking, AEO and custom ML tools DEJAN.
• –Impressive – Offers Perplexity AI optimisation as part of its SEO portfolio; operates across multiple Australian cities Impressive.
• –nimbl – Boutique Melbourne‑based team providing “Perplexity Optimisation Services” and emphasising answer‑first optimisation nimbl.
• –Supple Digital – Founded in 2012, with locations in Melbourne, Sydney and Perth; integrates AI‑powered tools into its broader SEO services Supple About AI SEO.
• –Global Genie – Markets AI SEO/AEO/GEO services nationwide, targeting AI Overviews, ChatGPT, Gemini, Perplexity and Copilot Global Genie AI SEO About.

Market Context and Trends

Google rolled out AI Overviews in Australia from October 2024 (Google Australia Blog) and confirmed the launch in November 2024 via Australian trade press (AdNews). This rollout created demand for services that optimise entities, structured data and content to be cited inside AI‑generated answers, a shift described by agencies as cross‑surface visibility.

Service Landscape

• –AI visibility audits – Analyse how brand content appears in answer engines.
• –Perplexity optimisation – Tailor content to earn citations in Perplexity’s answer‑first model.
• –Entity and schema optimisation – Ensure structured data is consumable by LLMs.
• –Content strategy & technical SEO – Align on topics that AI models are likely to surface.

Geographic Footprint

Melbourne serves as the central hub, with additional presences in Sydney, Perth and Richmond (VIC). Office locations are confirmed on agency “About” pages, reinforcing a multi‑city service network across Australia.

Terminology

• –Answer Engine Optimization (AEO) – Techniques to improve inclusion and citation within answer engines and AI assistants.
• –Generative Engine Optimization (GEO) – Extension of AEO for generative models that synthesise answers from diverse sources.

All factual statements are supported by the sources listed below.