TAPTAP Networks is a mobile advertising technology company headquartered in Madrid, Spain. Founded in 2010 by Álvaro del Castillo, the company specializes in location-based services and digital marketing through its proprietary platform, Sonata. TAPTAP Networks operates in over 80 markets, providing services to global brands and local retailers.
History
Established on March 17, 2010, TAPTAP Networks quickly positioned itself as a leader in the Spanish mobile advertising sector. In April 2012, the company secured a Series A funding round of $4.5 million led by Nauta Capital, aimed at accelerating product development and initiating international expansion, particularly into the United States and Latin America. VC News Daily
Sonata Platform
In May 2013, TAPTAP Networks launched Sonata, a mobile advertising platform designed to offer highly segmented audiences by integrating multiple data sources, including social media, browser data, contextual information, and external data. Sonata employs real-time bidding algorithms to optimize ad placements and supports various ad formats, including rich media, video, and branded content. El Publicista
Global Presence
TAPTAP Networks has expanded its operations beyond Spain, establishing offices in multiple countries, including the United States, Argentina, Chile, Colombia, Italy, Mexico, Peru, South Africa, and the United Kingdom. This global footprint enables the company to serve clients in diverse markets, leveraging its expertise in mobile advertising and location-based services. Craft.co
Services and Clients
The company offers a range of services through the Sonata platform, including audience segmentation, real-time bidding, and various ad formats. TAPTAP Networks has collaborated with over 100 major national and multinational brands, such as Mercedes-Benz, Loewe, Renault, Coca-Cola, BBVA, HP, Vodafone, Universal, and Unilever. VC News Daily
Acquisitions
In 2014, TAPTAP Networks acquired Grasner SL., a company specializing in proximity and indoor analytics. This acquisition enhanced TAPTAP's capabilities in real-world analytical attribution and market intelligence, further strengthening the Sonata platform's offerings. Craft.co
Employee Insights
As of recent reports, TAPTAP Networks employs between 101 and 250 individuals. Employee reviews highlight positive aspects such as good working conditions and a modern technology stack. However, some reviews mention challenges like high workloads and the need for additional staff in certain departments. Glassdoor
Future Outlook
With its robust platform and global presence, TAPTAP Networks continues to innovate in the mobile advertising space. The company's focus on integrating advanced data analytics and real-time bidding positions it to meet the evolving needs of advertisers seeking targeted and effective mobile marketing solutions.