Advertising
Digital marketing
Digital marketing is the promotion of products, services, and ideas using internet-connected and other digital technologies across channels such as search, social media, email, display, mobile apps, and retail media. It integrates data, platforms, and creative content to reach audiences, measure outcomes, and optimize campaigns within evolving privacy, platform, and regulatory constraints.
Marketing
Marketing is the process of identifying, creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It encompasses a wide range of activities, including market research, advertising, sales, and brand management, aimed at anticipating and satisfying consumer needs and wants. The field has evolved from a focus on production and sales to a customer-centric approach that builds long-term relationships.