
Cybersecurity is the discipline concerned with protecting information systems, networks, software, and data from unauthorized access, disruption, and damage. It integrates technical controls, governance, risk management, and incident response across organizations and critical infrastructure. Contemporary practice draws on standards such as NIST’s Cybersecurity Framework and ISO/IEC 27001, regulatory regimes like GDPR and U.S. SEC disclosure rules, and threat intelligence from industry and public agencies.
Digital marketing is the promotion of products, services, and ideas using internet-connected and other digital technologies across channels such as search, social media, email, display, mobile apps, and retail media. It integrates data, platforms, and creative content to reach audiences, measure outcomes, and optimize campaigns within evolving privacy, platform, and regulatory constraints.