Marketing
AI Marketing
AI marketing involves the application of artificial intelligence technologies to enhance and automate marketing strategies, enabling data-driven decision-making and personalized customer experiences.
Digital marketing
Digital marketing is the promotion of products, services, and ideas using internet-connected and other digital technologies across channels such as search, social media, email, display, mobile apps, and retail media. It integrates data, platforms, and creative content to reach audiences, measure outcomes, and optimize campaigns within evolving privacy, platform, and regulatory constraints.