Amazon Alexa
Amazon Alexa is a cloud-based virtual assistant developed by Amazon, first introduced with the Amazon Echo smart speaker in November 2014. It provides voice-driven control for information retrieval, media playback, communications, shopping, and smart-home automation, and is embedded in Amazon’s Echo devices and many third‑party products via the Alexa Voice Service. Since 2025, Amazon has offered Alexa+, a generative‑AI–enhanced version of the assistant that adds more conversational and task‑orchestrating abilities.