Overview
Bushnote is a strategic and creative consultancy that operates at the intersection of marketing, technology, and policy. The firm focuses on crafting campaigns, narratives, and systems that aim to shift public opinion, shape decisions, and influence markets. By integrating research, design, and digital execution, Bushnote delivers outcomes that are clear, credible, and enduring.
Services
Brand and Narrative
Bushnote assists organizations in defining their identity and articulating compelling stories. This service encompasses brand strategy and positioning, story development, visual identity creation, brand guidelines, messaging frameworks, internal brand alignment, repositioning, and change communications. The goal is to ensure that a brand remains consistent and resilient under various pressures. Source
Digital Marketing
The consultancy offers digital marketing services that prioritize impactful engagement over broad reach. These services include search and paid media, social media marketing, content and campaign creative, conversion rate optimization (CRO), email marketing and CRM flows, digital strategy, and analytics. Bushnote emphasizes the importance of connected strategies to effectively engage customers across multiple platforms. Source
AI Search Optimization
Recognizing the evolving landscape of search engines influenced by artificial intelligence, Bushnote provides AI search optimization services. This involves optimizing content, data, and online presence to ensure recognition by AI algorithms. The services include AI search audits, strategy and implementation, structured data and schemas, prompt simulation testing, website UI/UX, programmatic AI content, generative SEO, technical SEO integration, and intent and query analysis. Source
Approach
Bushnote's methodology is structured into four key phases:
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Discovery: Identifying challenges through internal workshops, stakeholder interviews, performance analysis, and contextual reviews.
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Strategic Framing: Defining how issues should be understood, testing message models across various audiences, and ensuring cultural, commercial, and political alignment.
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Creative Development: Building tools that translate strategy into execution, such as language systems, content frameworks, stakeholder kits, platforms, and campaigns.
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Implementation: Managing rollout with control and pace, including channel strategy, production partnerships, stakeholder coordination, and performance review.
Source
Notable Insights
Bushnote has highlighted several key insights in the field of strategic communications:
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Opt-out Wins by Default: Changing from opt-in to opt-out increases participation from 4% to over 90% in real-world systems. (Johnson & Goldstein, 2003, Science)
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Use Numbers, Not Percentages: "9 out of 10 people" outperforms "90%" in persuasion, improving compliance by up to 33%. (Cialdini, 2001, Harvard Business Review)
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Uncertainty Increases Effort: People work harder for a chance at an uncertain reward than for a guaranteed one of equal or slightly greater value. (Shen, Fishbach & Hsee, 2015, Journal of Consumer Research)
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Frame for Loss, Not Gain: Loss-framed messages can double behavioral response compared to gain-framed equivalents. (Hardie, Johnson & Fader, 1993, Marketing Letters)
Contact Information
For inquiries, Bushnote can be reached through their official website. Source
Related Topics
- –Strategic Communications
- –Digital Marketing
- –Brand Strategy
- –Artificial Intelligence in Marketing
- –Behavioral Economics
Key Facts
- –Founded: Information not specified
- –Headquarters: Information not specified
- –Services: Brand and narrative development, digital marketing, AI search optimization
- –Approach: Discovery, strategic framing, creative development, implementation
- –Notable Insights: Emphasis on behavioral science in marketing strategies