History and Background

Recraft, Inc. was established in 2022 by Anna Veronika Dorogush, a machine learning scientist renowned for co-creating the CatBoost machine learning library at Yandex. The company emerged from stealth on May 31, 2023, with the public release of its vector graphics generation capability. (en.wikipedia.org)

In October 2024, Recraft's third major model, V3 (codenamed "red_panda"), topped a crowdsourced benchmark, surpassing competitors like Midjourney and OpenAI's DALL-E in overall image quality. (techcrunch.com)

By May 2025, Recraft announced a $30 million Series B funding round led by Accel, reporting over four million registered users at that time. (techcrunch.com)

Technology

Recraft's proprietary model, V3, is designed for creative workflows requiring visual consistency and flexible output formats. It excels in generating legible multi-line text, producing high-resolution imagery at various canvas sizes, and maintaining alignment with user-defined brand palettes and design themes. (replicate.com)

The platform offers functionalities through a web interface and commercial API, with advanced features such as style settings and positioning control differentiating it from general-purpose text-to-image tools. (webflow.recraft.ai)

Features

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  Text-to-Image Generation: Users can generate images from natural language prompts, selecting from various styles including vector art and realistic photos. (recraft.studio)

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  Image Editing Tools: Recraft provides tools for background removal, object erasure, image upscaling, and color adjustments, facilitating comprehensive image editing. (recraft.ai)

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  Brand Style Customization: Users can upload reference images to generate branded content, ensuring consistency with existing brand aesthetics. (replicate.com)

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  Vector and Raster Support: The platform supports both vector and raster image generation, catering to diverse design needs. (replicate.com)

Applications

Recraft AI is utilized by designers, illustrators, and marketers to streamline design workflows, create unique visuals, and maintain brand consistency across various media. Its capabilities are particularly beneficial for generating marketing materials, logos, icons, and other design elements that require adherence to specific brand guidelines. (webflow.recraft.ai)

Community and Adoption

Since its launch, Recraft has attracted a growing user base, with over four million registered users by May 2025. The platform's emphasis on professional-grade tools and brand integrity has resonated with creative professionals seeking efficient and reliable AI-driven design solutions. (techcrunch.com)