Vercel is an American cloud platform company based in San Francisco, California, founded in 2015 by Guillermo Rauch and known for creating and maintaining Next.js, a widely adopted React framework for building web applications. In April 2020 the company rebranded from ZEIT to Vercel and announced a $21 million Series A financing led by Accel and CRV. Reuters, Vercel Blog, TechCrunch.

History

• –Origins and rebrand: Founded as ZEIT, the company focused on simplifying web deployment workflows before rebranding to Vercel on April 21, 2020 to reflect a broader platform vision. Vercel Blog.
• –Funding: Vercel raised a $102 million Series C in June 2021 at a $1.1 billion valuation, followed by a $250 million Series E in May 2024 valuing the company at $3.25 billion, and a $300 million Series F on September 30, 2025 valuing it at $9.3 billion. TechCrunch, Reuters, Reuters, Vercel Blog.
• –Strategic moves: Vercel acquired Turborepo (Dec. 9, 2021), Splitbee (Oct. 25, 2022), Tremor (Jan. 22, 2025), and NuxtLabs (July 8, 2025) to expand build tooling, analytics, UI components, and Vue ecosystem capabilities. Business Wire, Vercel Blog, Vercel Blog, Vercel Blog.

Products and services

Frameworks and developer workflow

Vercel maintains Next.js and supports many frameworks—including SvelteKit, Nuxt, Astro, and Remix—with zero or minimal configuration, preview deployments for every Git push, and instant rollbacks. Vercel Docs, Vercel Docs, Next.js on Vercel.

The platform integrates with GitHub, GitLab, Bitbucket, and Azure DevOps to provide automatic preview and production deployments, with generated unique preview URLs for pull/merge requests. Vercel Docs, Vercel Docs.

Compute

Vercel offers Functions that run on Node.js or an Edge runtime and can be region-configured to minimize latency to data sources; Edge runtimes are globally distributed by default. In 2025 Vercel unified Edge Middleware and Edge Functions under Vercel Functions and Routing Middleware. Vercel Docs, Vercel Docs, Vercel Changelog.

In February 2025 Vercel introduced Fluid compute—a model that reuses instances, supports in-function concurrency, and reduces cold starts—followed by Active CPU pricing in June 2025, which charges only for CPU while code is executing and bills memory separately. New projects default to Fluid compute. Vercel Blog, Vercel Changelog, Vercel Blog, Vercel Docs.

Storage and data

Vercel provides first-party and partner storage options. Vercel Blob, a globally scalable object store backed by Amazon S3, reached general availability on May 21, 2025. Earlier, Vercel partnered with Neon to launch Vercel Postgres in 2023; in 2025, storage options consolidated under the Vercel Marketplace. Vercel Blog, Vercel Docs, GlobeNewswire, Vercel Changelog.

In August 2024 Vercel launched a Marketplace integrating providers such as Supabase, Redis, and EdgeDB with unified billing and simplified setup. Vercel Blog.

Observability and analytics

Vercel offers performance analytics (including Web Vitals), Speed Insights libraries, and privacy-first web analytics features, expanded via the Splitbee acquisition. GitHub, Vercel Blog.

Open source and ecosystem

Vercel stewards multiple open-source projects: Next.js, SWR for data fetching, Turborepo for monorepos, and the AI SDK for building AI agents and applications across providers. GitHub, Business Wire, Vercel Docs, GitHub.

Vercel’s generative UI product, v0, was introduced in 2023 to generate production-ready React code from prompts, and in 2025 gained a public API and composite model architecture; v0 is integrated with the AI SDK and Marketplace providers. Vercel Blog, Vercel Changelog, Vercel Blog, Vercel Changelog.

Technology and infrastructure

Vercel’s platform emphasizes framework-aware builds, CDN caching, regionalized compute, and an application delivery network designed for dynamic frameworks such as React, Nuxt, and SvelteKit. The company deepened its strategic collaboration with Amazon Web Services in December 2024 to advance AI-enabled developer tooling, including v0. Vercel Docs, Vercel Docs, GlobeNewswire.

Customers and adoption

Vercel reports adoption across enterprises and startups. Paying customers cited in coverage and company materials include Carhartt, GitHub, IBM, McDonald’s, Uber, Under Armour, and OpenAI. TechCrunch, Reuters.

Organization

Vercel’s founder and CEO is Guillermo Rauch; Malte Ubl serves as Chief Technology Officer. Vercel Blog, ELC Speaker Bio.